Neil Verma, Brand Strategist Neil provides an intensive, step-by-step branding method designed exclusively for eCommerce
A 7 Week Comprehensive eCom Brand Development Coaching METHOD
Discover Your Core
CORE
Identify Your Customer
CUSTOMER
Build Your Community
COMMUNITY
Crush Your Competition
COMPETITION
Create Your Creatives
CREATIVES
Compose Your Content
CONTENT
Execute Your Channels
CHANNEL
THE 7C BREAKDOWN:
PREVIEW THE 7C’S YOU’LL MASTER
COMPETITION
Stop competing on price and uncover your brand’s “soleness,” with eBrandBuilders Option Planning Matrix that will allow to carve the unique appeal of your brand helping you stand-out and motivate customers to pay a premium.
CORE
Develop an “inside-out” strategy driven by your brand’s purpose and work your way out layer after layer leading to an external brand representation that is in perfect alignment with your internals.
CREATIVE
Anchor your creative assets in your brand purpose and strategy to create a meaningful visual identity that is an accurate representation of your brand’s core. We cover brand name, logo, color palette, typography, and packaging.
CUSTOMERS
The Customer persona is tablestakes. But your customers truly become “yours” only when you help them become the people they want to be. With the help of our prototyping and frameworks, learn how to create emotional resonance with your audience.
CONTENT
Content cannot operate in isolation. Explore how we use the Content Creation Framework to generate content based on everything that we have learned from the first 5C’s. Enabling you to seamlessly produce content that speaks to your customer’s interest, represents your differentiation, and picking topics is not a mystery anymore.
COMMUNITY
Take your strong understanding of that one customer, find 1,000 similar individuals and you have the foundation of compelling community. Explore the 9 steps that it takes to build such a follower base that transcends transactions and roots for your brand.
CHANNEL
It culminates with Channel, an intentionally designed last step in the brand building process. The selection of your brand touchpoints is a function of your brand tribe and which platform(s) houses that tribe. We delve into everything from Influencer Marketing to Facebook Advertising.
BRAND STRATEGISTS ADVISING
THE COURSE METHODOLOGY
THE 7C FRAMEWORK
Build an unforgettable brand from the ground up with our time-tested, “no-BS” system for doing ecommerce right, and eliminate guesswork and confusion for a clear cut path to success.
THE STRATEGY CANVAS
Map out your business’s 7C trajectory with this powerful, single page template to guide your business’ future direction, align your team, and smartly allocate resources.
SYSTEMIZED LEARNING
Be guided through the step-by-step path of building an unforgettable D2C brand, with REAL case studies that allows you to model the success of top level brands and implement while you learn.
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